A fantastic read this book is organized into 3 parts: why you should do UX research, the techniques to do, and how to communicate and apply your research results. Overall a great read to get started in the field.
Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. After reading this book, you’ll know how to compute margins of error or how to determine appropriate sample sizes for research. The authors draw many practical examples from usability studies and tie statistical theory together with practice.
A brief cookbook of research methods, the information in this book will be extremely helpful for organizations where research is not yet a solid part of the design process. Taking into account that it’s a relatively short book (a massive amount of information is packed into a tiny package of 154 pages), it can be a great starting point for learning how to integrate various types of UX research into your process.
Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to effectively measure the usability of any product by choosing the right metric, applying it, and effectively using the information it reveals.
User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained.
Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.
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