Information architecture (IA) is the science of organizing and structuring content of the websites, web and mobile applications, and social media software. It aims at organizing content so that users would easily adjust to the functionality of the product and could find everything they need without big effort. (Credit: UX Planet)
To learn more about how IA is used in UX design we recommend that you read the following article.
Content strategy focuses on the planning, creation, delivery, and governance of content for websites or apps to ensure that you have useful and usable content, that is well structured and easily found. Therefore content strategists play an important role in UX, as they blend the message smoothly with the designs to create a meaningful user experience. (Credit: Usability.gov, Inkoniq)
To learn more about how content strategy is used in UX design we recommend that you read the following article.
Content Strategy, a Crucial Part of User Experience
Why you need both?
Information Architecture vs Content Strategy—and Why YOU Need Both
Now that you have an understanding of what Information Architecture is you are ready to explore the Information Architecture and Content Strategy books, articles, and software we have curated together to allow you to create better customer journeys.