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Improve your UX Research process with our curated short reads on the best UX Research practices.
Better User Research Through Surveys - UX Mastery
Chris Gray shows us in this whiteboard animation how to execute surveys that will collect the most valuable information from our users.
Stripe Atlas: Principles of effective survey design
Write surveys that engage users, boost your brand, and deliver insights.
Survey Question Examples - How to Write a Great Survey // Qualtrics
Writing survey questions is part art, part science. The wording you choose can make all the difference. ✓ Find out how to write the perfect survey today.
Validating your Decisions Using Surveys
Summary This article describes in detail how to use on-line survey tools to validate your key startup assumptions, and gain actionable insights into topics such as pricing, target demographics, mes…
4 Classes of Survey Questions
15 Common Rating Scales Explained
User Interviews - The Beginner's Guide - The UX Review
User interviews often form one of the largest parts of any user research. We look at how to conduct them effectively and what to look out for.
Despite many weaknesses, interviews are a valuable method for exploratory user research.
Conducting Online Market Research: Tips and Tools
How to use online market research tools, including search techniques and tips for using the internet for researching your competition and market.
Conducting Usability Research is an Essential UX Design Skill
If you had to analyze a website or an app how would you start? What’s the proper structure of the analysis? Would you divide it by…
10 Simple Tips to Improve User Testing
by Nick Babich
The Art of Guerrilla Usability Testing | UX Booth
How can we go about testing our designs with minimum effort? David Simon explores guerrilla usability testing: the art of quickly soliciting – and later analyzing – user feedback.
The Ultimate Guide To A/B Testing — Smashing Magazine
A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability.
10 Essential Usability Metrics
A/B Testing – You’re Doing It Wrong
So, your company wants to increase revenue and adoption by making some marketing site tweaks. They want more conversions, more clicks, more shares, and more users. What do they tell you to do first? Well, A/B test! Compare two versions of a page, define a key goal (ex. clicks), and see if you get more clicks. But, does this actually... Read More ￫
Simultaneous Triangulation: Mixing User Research & Data Science Methods
Colette Kolenda and Kristie Savage discuss how a three-step process for mixing qualitative and quantitative methods can avoid data discrepancies and fuel product decisions.Mixed Methods Research at Spotify.At Spotify, our approach to insights is grounded in our belief in applying multiple co
Do Novices or Experts Uncover More Usability Issues?
Practical Tips for Running a PURE Evaluation
How to Conduct Contextual Inquiry in Usability Testing | Adam Fard Studio
As potent as usability testing sessions are, they often fail to account for the context of a product's usage. That's where contextual inquiries come in.
How to Analyze Usability Metrics | Adam Fard Studio
Measuring usability is vital for product success. It provides us with a holistic assessment of our design decisions and validates them throughout iterations. In this article, we explore usability metrics and their importance.
Turning Data into Insight
UX Personas are useless. Unless created properly.
It's shame to see how often people don't do UX Personas justice. Such a valuable product artifact is often of no use. With this article, we hope to change that a little.
How to Analyze Qualitative Data from UX Research: Thematic Analysis
Identifying the main themes in data from user studies — such as: interviews, focus groups, diary studies, and field studies — is often done through thematic analysis.
How to analyze user interviews?
Every fifteen minutes of a conversation transcribes to about 2500 words or 5 pages of raw data — that’s a lot of new findings every time…
User Research Analysis - How to Turn Unstructured Data into Real Insights
Use these tips to turn noise into signal and move forward with confidence on your next project.
A Guide to User Research Analysis | UX Booth
When the interviews and observations are done, UX researchers are often left with a mountain of data and only a faint idea of what to do next. This guide to User Research Analysis will walk you through tagging, sorting, and labeling your data to surface relevant themes and insights.
Affinity Diagramming: Collaboratively Sort UX Findings & Design Ideas
Affinity diagramming is an activity used to organize research findings and design ideas. When done in teams, it increases involvement and ownership for UX work.
Product & Usability Metrics
Building a UX Metrics Scorecard
Feature Prioritization Frameworks: Build Only What Matters
Feature prioritization is an essential part of a product’s development that can either make or break its success. This article explores a variety of prioritization frameworks that will help you make informed decisions on what the next feature should be.
Design Validation: How Do You Know if Your Design is Good
Designers make tons of decisions. Knowing which ones were right is crucial for the project's success. Here are the 3 most common ways we use to validate our designs.
2 months ago
Turning Data into Insight
Product & Usability Metrics