📃 Articles

Improve your UX Research process with our curated short reads on the best UX Research practices.
Surveys
Better User Research Through Surveys - UX Mastery
Chris Gray shows us in this whiteboard animation how to execute surveys that will collect the most valuable information from our users.
uxmastery.com
Stripe Atlas: Principles of effective survey design
Write surveys that engage users, boost your brand, and deliver insights.
stripe.com
10 Commandments for Writing Good Surveys & Questions | Qualtrics
A good survey questionnaire is made (or not made) by the individual questions that constitute it. The best survey theme, logic, and routing is meaningless without great survey questions.
www.qualtrics.com
Validating your Decisions Using Surveys
Summary This article describes in detail how to use on-line survey tools to validate your key startup assumptions, and gain actionable insights into topics such as pricing, target demographics, mes…
www.forentrepreneurs.com
4 Classes of Survey Questions
measuringu.com
15 Common Rating Scales Explained
measuringu.com
Interviews
User Interviews - The Beginner's Guide - The UX Review
User interviews often form one of the largest parts of any user research. We look at how to conduct them effectively and what to look out for.
theuxreview.co.uk
Interviewing Users
Despite many weaknesses, interviews are a valuable method for exploratory user research.
www.nngroup.com
Interviewing: more than a user research method
Tips, tricks and free resources to nail interviews in UX
uxdesign.cc
How to conduct user interviews
User interviews are a great way to gain foundational knowledge about the problems your users are facing. And a lot of people mess them up.
uxdesign.cc
Secondary Research
How to get UX data from non-UX research
Sometimes there isn’t time for research… but that doesn’t mean there isn’t data
uxdesign.cc
Competitive analysis is a method, not a solution
Why looking at what your competitors are doing without further context can be more harmful than helpful.
uxdesign.cc
The ultimate guide to Google Analytics for UX designers
Google Analytics is an often overlooked tool for UXers.
uxdesign.cc
Conducting Online Market Research: Tips and Tools
How to use online market research tools, including search techniques and tips for using the internet for researching your competition and market.
www.inc.com
Five analytical components for a better user experience
User experience (UX) is the core element that differentiates products (both actual and virtual) from one another. In order to increase…
uxdesign.cc
Usability Testing
Conducting Usability Research is an Essential UX Design Skill
If you had to analyze a website or an app how would you start? What’s the proper structure of the analysis? Would you divide it by…
uxplanet.org
10 Simple Tips to Improve User Testing
by Nick Babich
uxplanet.org
The Art of Guerrilla Usability Testing | UX Booth
How can we go about testing our designs with minimum effort? David Simon explores guerrilla usability testing: the art of quickly soliciting &ndash; and later analyzing &ndash; user feedback.
www.uxbooth.com
The Ultimate Guide To A/B Testing — Smashing Magazine
A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability.
www.smashingmagazine.com
10 Essential Usability Metrics
measuringu.com
A/B Testing - You’re Doing It Wrong | Marvel Blog
So, your company wants to increase revenue and adoption by making some marketing site tweaks. They want more conversions, more clicks, more shares, and more users. What do they tell you to do first? Well, A/B test! Compare two versions of a page, define a key goal (ex. clicks), and see if you get more clicks. But, does this actually... Read More ￫
blog.marvelapp.com
Simultaneous Triangulation: Mixing User Research & Data Science Methods
Colette Kolenda and Kristie Savage discuss how a three-step process for mixing qualitative and quantitative methods can avoid data discrepancies and fuel product decisions.Mixed Methods Research at Spotify.At Spotify, our approach to insights is grounded in our belief in applying multiple co
spotify.design
Do Novices or Experts Uncover More Usability Issues?
measuringu.com
Practical Tips for Running a PURE Evaluation
measuringu.com
Turning Data into Insight
How to Analyze Qualitative Data from UX Research: Thematic Analysis
Identifying the main themes in data from user studies — such as: interviews, focus groups, diary studies, and field studies — is often done through thematic analysis.
www.nngroup.com
How to analyze user interviews?
Every fifteen minutes of a conversation transcribes to about 2500 words or 5 pages of raw data — that’s a lot of new findings every time…
uxplanet.org
4 methods for analysing user interviews
There are many ways to analyse qualitative research. These methods come from many disciplines from anthropology to criminology. This…
uxdesign.cc
User Research Analysis - How to Turn Unstructured Data into Real Insights
Use these tips to turn noise into signal and move forward with confidence on your next project.
www.userinterviews.com
A Guide to User Research Analysis | UX Booth
When the interviews and observations are done, UX researchers are often left with a mountain of data and only a faint idea of what to do next. This guide to User Research Analysis will walk you through tagging, sorting, and labeling your data to surface relevant themes and insights.
www.uxbooth.com
Affinity Diagram: Bridging The Gap Between UX Research And Personas
The output from Contextual Inquiry is not a neat hierarchy; rather, it is narratives of successes and breakdowns, examples of use that…
medium.muz.li
Affinity Diagramming: Collaboratively Sort UX Findings & Design Ideas
Affinity diagramming is an activity used to organize research findings and design ideas. When done in teams, it increases involvement and ownership for UX work.
www.nngroup.com
Product & Usability Metrics
UX Metrics: How to Know If Your User Experience is Working
According to Don Norman, who first coined the term, “User Experience (UX) encompasses all aspects of the end user’s interaction with the…
uxplanet.org
Measuring product design impact — KPIs, NPS, UX, WTF
Design is hard to measure. Here’s how you make it easier.
uxdesign.cc
Is it time we move beyond the NPS to measure user experience?
Why the NPS sucks and what to use instead.
uxdesign.cc
The ABC’s of measuring the user experience of your product or service
A comprehensive list of different UX measurements and usability questionnaires with helpful tips on which ones to use to meet your…
uxplanet.org
Building a UX Metrics Scorecard
measuringu.com
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