📃 Articles

Improve the way you map your product's journey with these curated short reads on the best Information Architecture and Content Strategy practices.
Information Architecture
A Guide to Information Architecture
As a standard part of the UX process, designers create information architecture when building products. Defining every avenue and path that…
blog.prototypr.io
The Difference Between Information Architecture and UX Design | UX Booth
Have you ever wondered what the difference was between these highly cerebral professions? UX Architect Darren Northcott breaks it down in his own words, providing helpful tips to get started in both.
www.uxbooth.com
Top 10 Information Architecture (IA) Mistakes
Structure and navigation must support each other and integrate with search and across subsites. Complexity, inconsistency, hidden options, and clumsy UI mechanics prevent users from finding what they need.
www.nngroup.com
The IA, Patterns, and Flows of YouTube
My most favorite site is unarguably YouTube. One might say I am addicted: I have it open at all times throughout my day, religiously using…
medium.com
When great product teams ship broken UX: 4 steps to mind the gap
Why do well-funded companies with ample resources often ship broken user experiences? No one is immune. Even design darlings do it…
uxdesign.cc
User Experience Mapping
User experience mapping for dummies
Understand the user’s journey before you start building.
uxdesign.cc
Stop Designing Pages And Start Designing User Flows — Smashing Magazine
For designers, it’s easy to jump right into the design phase of a website before giving the user experience the consideration it deserves. Too often, we prematurely turn our focus to page design and information architecture, when we should focus on the user flows that need to be supported by our designs. It’s time to make the user flows a bigger priority in our design process.
www.smashingmagazine.com
Once Upon A Time: Using Story Structure For Better Engagement
From campfires to books to advertisements to film, stories have a power over us that no other human invention can wield. They calm us…
medium.muz.li
Storyboarding in the Software Design Process
Storyboarding can strengthen the user experience elements of your designs, and software for building prototypes from those sketches can be an invaluable tool.
uxmag.com
Content Strategy
Why you should design the content first for better experiences?
Imagine, you are given the task of designing the package for a Soap brand. The first set of questions you would ask are, “Is it a soap bar…
uxdesign.cc
The Core Model: Designing Inside Out for Better Results
We’ve all fallen into territorial arguments about what content belongs on a site’s homepage. It’s the most important part of your website, after all—or is it? Ida Aalen shows us how to circumvent t…
alistapart.com
From Content Audit to Design Insight: How a content audit facilitates
In addition to assessing a website’s content quantity and quality, a proper content audit can help uncover substantive insights that influence design direction.
uxmag.com
How to Use Airtable for Content Audits, Part 1 | Think Company
Airtable is a web-based tool that makes it easy to build relational databases and spreadsheets. This is part one of two posts about using Airtable for content audits.
www.thinkcompany.com
Content Strategy: A Guide for UX Designers - GatherContent
Practical advice around how to embed content-first thinking into UX design techniques to reveal insights about your content.
gathercontent.com
A guide to strategic content templates
A quick guide to using structured templates for your content, including advice around SEO and usability.
gathercontent.com
How to Conduct Competitive Analysis to Step Up Your Content Strategy
Learn how to use competitive intelligence to improve your business blogging performance.
blog.hubspot.com
Content Lifecycle: Closing the loop in content strategy
johnnyholland.org
Content Marketing
Content Marketing - The Free Beginner's Guide from Moz
Looking to level-up your content game? The free Beginner's Guide to Content Marketing from Moz has you covered.
moz.com
Content Marketing
Use content marketing to help people while growing your business at the same time. You'll have tons of people genuinely interested in your business, all coming straight to you.
www.quicksprout.com
Read More Like This
Brain Traffic - Content Strategy Consulting, Training, and Events
Brain Traffic brings content strategy expertise to companies and audiences around the world. Let’s make content better for everyone.
www.braintraffic.com
Copyblogger - Content marketing tools and training.
Content marketing tools and training.
www.copyblogger.com
Blog | Convince and Convert: Social Media Consulting and Content Marketing Consulting
Would you like to receive more story requests from bloggers and journalists? Don’t you want to see more and more news stories mentioning your brand? Your first step to building more online coverage is to create an effective press page. Why Create a Press Page? I lost count of how many times I wanted to […]
www.convinceandconvert.com
Moz Blog - SEO and Inbound Marketing Blog - Moz
The Moz inbound marketing and SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand marketing.
moz.com
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